CRH America Materials is a division of an international group of diversified building materials businesses which manufacture and supply of a wide range of products for the construction industry.
Up until the end of 2017 they had not have cement production as part of their portfolio in the U.S. where their sister companies in other regions did. They purchased their first cement plant from a competitor who was running SAP ECC.
As they did not have SAP in their other lines of business, they decided to do a greenfield implementation of S/4 HANA based on the business processes in the SAP ECC installation for cement in their European counterpart.