SAP Marketing Cloud

SAP Marketing Cloud helps you understand your customers at the individual level and intelligently engage with them at scale, providing real-time performance insights and data-driven decision making.

SAP Marketing Cloud allows you as a marketing specialist to understand your customers better: what you have done, what you will do and, most importantly, what you are doing right now. You provide insights into the motives and needs that motivate all customers – in real time. Use this knowledge to address your customers across all channels in a relevant, enthusiastic and personalised manner.

What SAP Marketing Cloud Offers

  • Big Data Management
  • Big Data & Advanced Analytics
  • Target groups and segmentation
  • Content & design
  • Real-time recommendations and campaign optimisation
  • Performance measurement and campaign development

Value adds for Customers

  • Leading solution for Omni-channel customer communication
  • KPI-driven alignment, control and evaluation of your marketing activities
  • Contextual real-time marketing across all touchpoints
  • Flexible and scalable platform for integrated, automated marketing
  • Market-leading solution according to Forrester and Gartner evaluation

Benefits of SAP Commerce Cloud

  • Real-Time Offer Management / Personalised Content
  • Big Data segmentation
  • Lead nurturing / lead scoring
  • The double opt-in process according to GDPR
  • Scoring
  • Web tracking / social crawling / listening

Why Echelon

At Echelon, we have a deep understanding of the modern consumer with a robust knowledge of e-commerce and the integration of SAP C4/HANA to other native and legacy systems. Our custom solutions can assess system inventories, security requirements, and other unique integration and user interface customization features. Contact us to start today!