SAP Marketing Cloud
SAP Marketing Cloud helps you understand your customers at the individual level and intelligently engage with them at scale, providing real-time performance insights and data-driven decision making.
SAP Marketing Cloud allows you as a marketing specialist to understand your customers better: what you have done, what you will do and, most importantly, what you are doing right now. You provide insights into the motives and needs that motivate all customers – in real time. Use this knowledge to address your customers across all channels in a relevant, enthusiastic and personalised manner.
What SAP Marketing Cloud Offers
- • Big Data Management
- • Big Data & Advanced Analytics
- • Target groups and segmentation
- • Content & design
- • Real-time recommendations and campaign optimisation
- • Performance measurement and campaign development
Value adds for Customers
- • Leading solution for Omni-channel customer communication
- • KPI-driven alignment, control and evaluation of your marketing activities
- • Contextual real-time marketing across all touchpoints
- • Flexible and scalable platform for integrated, automated marketing
- • Market-leading solution according to Forrester and Gartner evaluation
Benefits of SAP Commerce Cloud
- • Real-Time Offer Management / Personalised Content
- • Big Data segmentation
- • Lead nurturing / lead scoring
- • The double opt-in process according to GDPR
- • Scoring
- • Web tracking / social crawling / listening
At Echelon, we have a deep understanding of the modern consumer with a robust knowledge of e-commerce and the integration of SAP C4/HANA to other native and legacy systems. Our custom solutions can assess system inventories, security requirements, and other unique integration and user interface customization features. Contact us to start today!