SAP Hybris Marketing

SAP Hybris Marketing

Marketing as a means for business development requires highly streamlined solutions considering the wide variety of data parameters such as:

  • Financials
  • Customer loyalty
  • Events
  • Social media
  • Behavioral analytics

What is SAP Hybris?

SAP Hybris Marketing (Module) is a marketing management solution which lets business owners analyze consumer buying patterns to stay ahead of anything that affects market dynamics. For example, preventing the stocking of goods which have a low potential for sale, enabling seasonal stocks for in demand items, and much more.


  • Harvesting customer data from multiple channels/platforms helps create a predictable dynamic profile with a 360 degree insight into consumer behavior.
  • Marketing becomes personalized with bespoke content delivered across devices, brands and formats, helping establish long term relationships.
  • Effective segmentation delivering campaigns and content tailored to the needs of the consumer.
  • Data consolidation across multiple tools and systems into a single system translates in to cost reductions associated with the storage, cleansing, and integration of the data and systems organization wide.

Why Echelon

At Echelon, we have a deep understanding of the modern consumer with a robust knowledge of e-commerce and the integration of SAP Hybris to other native and legacy systems. Our custom solutions can assess system inventories, security requirements, and other unique integration and user interface customization features. Contact us to start today!